Hugo Boss. Sharpen your focus by Georgia Tribuiani

Sharpen your focus by Georgia Tribuiani

Director: Georgia Tribuiani

Country of origin: United States

Country of Filming: Hungary, Italy, United States

Film Language:

Category: Best Commercial

The art of style is all about the details. Returning to his starring role in the Boss Eyewear campaign, British actor Henry Cavill steps in front of the lens for a new film, wearing the latest BOSS eyewear collection. Journey into the gallery, exploring style for self-expression.

Director Biography — Georgia Tribuiani

Director Biography — Georgia Tribuiani

Georgia Tribuiani is an Italian director working in advertising and fashion, between Los Angeles, Paris and Milan.

Her background in fine arts and interest in visual effects led Georgia to collaborate early in her career with the biggest production companies in Los Angeles — Smuggler, Psyop, Stink — where she directed commercials for major brands including Toyota, Honda, Samsung, Google, and Apple to name a few.

Georgia’s work has garnered numerous international accolades. Her work has been exhibited at the Venice Biennale (Italy) and her fashion films were selected at Berlin Fashion Film Festival, Miami Fashion Film Festival, Fashion Film Festival Milano, Australia International Film Festival, Ciclope and the Triennale of Milano.

Her editorial film “The Hunger”, commissioned by Vogue Italy, was screened at the Fashion Night Out in Milan and most recently she directed a fashion film for Hermés, inspired by the theme of the Hermés collection called ‘The Endless Road’.

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