Be Ready by Giacomo Boeri e Matteo Grimaldi
Director: Giacomo Boeri e Matteo Grimaldi
Country of origin: Italy
Country of Filming: Italy
Film Language: Italy
Category: Best Commercial
The Milan-based production company The Blink Fish returns with the latest fashion film produced for the Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion).
Shot to celebrate Milan Fashion Week SS/19 (18-24 September, 2018), Be Ready sees Ukrainian model Nastya Timos determined to be in top shape for the upcoming Milanese fashion season. Frantically trying on outfits, rehearsing for selfies and relentlessly working out, the result is a humorous and light-hearted interpretation of the excitement taking place during fashion week and the preparation involved.
As is customary for the Camera Nazionale della Moda Italiana, Be Ready supports the local design scene by featuring a wide range of brands based in Italy, from emerging to more established, namely Arthur Arbesser, Gabriele Colangelo, GCDS, Giannico, Lucio Vanotti, Marco de Vincenzo, Paula Cademartori, Sara Battaglia, Stella Jean and Vivetta.
The Blink Fish and the Camera Nazionale della Moda Italiana have been collaborating since 2016, developing an increasingly strong online presence with fresh and relevant video content with each fashion season. Some of their most recent works, such as Start the Buzz and Waiting Room, have been internationally recognised and selected by several film festivals, including Berlin Fashion Film Festival, Aesthetica Short Film Festival and the Muse Creative Awards.
Director Biography — Giacomo Boeri e Matteo Grimaldi
Founded in 2012, The Blink Fish is a creativity and production company that brings under its wing different young talents and projects. We like to think of ourselves like a big fish tank where fish with different skills and backgrounds live and cooperate. All fish have a common goal: the aim of giving visual shape to ideas and projects, working within a flexible and dynamic structure. The Blink Fish takes care of the whole process of the video production, from the creativity to the post-production and distribution phases. The Blink Fish deals mainly with fashion films, commercials, music videos, short films and documentary films. Our focus is to turn great concepts into high quality images, making emotions visible, giving tangible shape to abstract thoughts. Our projects have been selected and awarded at numerous international festivals.